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Archive for April, 2009

Ethanol - A Challenged Industry

Wednesday, April 29th, 2009

 I’ve written about the challenges of the ethanol/biofuels industry many times. And the bad news just keeps coming, Without Warning. Each piece of news is challenging the future viability of the industry. For instance, in recent weeks several reports have surfaced.

From AgriNews, April 24, 2009 (AP Story): “Antibiotics pose concern for ethanol corn producers.”  The primary byproduct of corn ethanol is a feed ingredient called Distillers Dried Grains, or DDGS. The story states, Ethananol production relies on enzymes, yeast and sugar to convert corn into fuel. And just as the wrong bacteria in thebody can sicken people, it also can cause a variety of ailments in a batch of ethanol… the main enemy is a bacterial bug that makes lactic acid… if enough of the bacteria is present, fermentation can be ruined… If that happens, there’s no ethanol and no profit… what these people operating these plants are trying to do is to keep these lactic acid bacteria in check. And one way of doing that is with the help of antibiotics… penicillin and virgniamycin… The U.S. Food and Drug Administration has taken a mostly hands off approach to the use of antibiotics in the ethanol industry. But amid increasing concerns over food safety in recent years, the agency is taking a closer look… Charlie Staff, executive director of the Distillers Grains Technology Council, said that distillers grain is one of the few dependable money makers for the ethanol industry. If they didn’t have distillers grains as a revenue, many more of the them (ethanol plants) would be able to operate.

From AgriMarketing, April, 29, 2009: “Iowa State Professor Issues New Report: Status update on the Ethanol Industry.” It states: According to Ethanol Producer Magazine, the current count is that 37 ethanol distilleries are out of business — with 23 of them built since 2005. The cumulative production capacity of these plants is 2.2 billion gallons annually. Given that there are presently 193 ethanol distilleries in the U.S. (according to the Renewable Fuels Association) 37 idled plants represents 19.2 percent of all distilleries, and 17.8 percent of production capacity. That’s right on pace with our prediction that a substantial percentage of plants will be out of business within the next five years.

Why? It’s basic economics. Even with the vast amount of taxpayer subsidization of the industry, ethanol remains more expensive than gasoline on an energy basis — per British Thermal Unit (Btu). Ethanol simply contains less heat energy that the same amount of gasoline does. So, its real cost to buyers is more than gasoline. Sure, it costs less at the pumps in most locations across the country, but the discount is not enough to offset ethanol’s lower energy content which results in less fuel economy. Not even the taxpayer largesse that continues to be poured into the industry can stop the problems.

From “The Economist,” April 11, 2009, “Biofools, Farming biofuels produces nitrous oxide.” This is bad for the environment. Theory, though, does not always translate into practice, and just as governments have committed to the greater use of biofuels, questions are being raised about how greeen this form of energy really is. The latest come from a report produced by a team of scientists working on behalf of the International Council for Science (ICSU), a Paris based federation of scientific associations from around the world. The ICSU report concludes that so far the productions of biofuelds has aggravated rather than ameliorated global warming.

Add these additional challenges to the mix:

1. Carbon Footprint:California is in the midst of creating legislation that could eliminate the use ofethanol derived from corn due to its “Carbon Footprint.” Here is the link to a short article that discusses the controversial nature of this legislation. Is ethanol’s carbon footprint bad? It depends

2. Water Usage: Concerns are being raised about the amount of water it takes to produce a gallon of corn based ethanol, especially if the corn was raised utilizing irrigation. Here is an excellent article over at MIT Technology Review: Measuring Corn Ethanol’s Thirst for Water.

Add these pieces together and what do you get. You get a Silent Problem that is being avoided, neglected and silenced on many fronts. No matter what the pro-biofuel folks are stating to the contrary, the biofuels industry is in trouble. And its viability is growing more tenuous by the day. It could easily be another “Without Warning Event.”

The Lost Trillion

Tuesday, April 28th, 2009

There is an old saying in the marketing world that states that 50% of all marketing dollars are wasted. You just don’t know with 50%. Well, with estimates that the current stimulus package predicted to be as high as $2 trillion, I’m beginning to wonder which trillion will ”stimulate” and which trillion will be “wasted.”  For instance in the news today.

  • Bank of America might need up to $70 billion more to shore up its balance sheet
  • Obama seeks $1.5 billion for potential swine flu pandemic
  • Chrysler is in negotiations with Fiat and bond holders. $ unknown
  • GM is working feverishly to restructure. $ unknown

Every day brings with it new demands. I have little doubt that some of this money will reap many rewards and long-term dividends. I also realize that this administration is propping up some institutions that should be allowed to fail. The question is, “Which 50%” is being wasted? 

Your thoughts?

The Consumer is in Charge!

Monday, April 27th, 2009

Now that’s a novel idea. I wish I had thought of that.

Okay, I’m being just a little dramatic, but this is the essence of a presentation by Burl Osborne, former Dallas Morning News publisher and former chairman of the board of The Associated Press, at the Texas Associated Press Managing Editors’ annual convention. Here is what he said.

Now the consumers have taken charge — they decide what news is. Monopoly power vanished. The existence of a competitive marketplace is permanent. And we should have known and we should have anticipated that. Newspapers had been in a near-monopoly, assuming unprecedented amounts of debt and believing “the party would go on forever,” even with the arrival of the Internet. We didn’t accept the fact that the monopoly was gone.  And even with the clouds upon us, the bubble continued to grow. And then all at once it burst.

I absolutely love the last comment Osborne makes, “And even with the clouds upon us, the bubble continued to grow. And then all at once it burst.” Quite simply, the newspaper industry and much of media has had a silent problem underway for years. Yes, it was a problem that was being avoided and neglected. And the reason the problem was being avoided was simple, “They felt like they could maintain and remain in control.” And when an individual, an industry or a nation tries to maintain control, they’ve created the environment for an “Icebox Silent Problem” to take shape. I state in my book Without Warning:

Mankind has an inherent desire to control its destiny, even to the point of self-annihilation at times.

And if you look at the newspaper industry, this is what they’ve done. They’re in trouble. The venerable New York Times is in the Red. The Tribune Companies is in bankruptcy. Few newspapers are healthy, and many will not survive. This post however is not about the newspaper industry, they’re simply an example. This is a post about how the search for “control” is problematic and why at times you need to avoid it.  Because when you attempt to control your environment, “awareness” is compromised. And awareness is the one survival skill that you cannot afford to lose.

Yes, the consumer is in charge, and don’t forget it.

Job Accountability & Compensation

Thursday, April 23rd, 2009

When I started my authorship venture several years ago, I stumbled across a concept which I eventually typecast as “Silent Problems.”  In my book Without Warning, I identify 5-key areas where silent problems exist in an organization. They are:

  1. Compensation
  2. Communication
  3. People
  4. Systems
  5. ISMs (race, gender, age…)

So it’s of little surprise that much of this blog reinforces and expands on the ideas offered in the book Without Warning. As an avid reader and silent problem scout I come across articles that expand and further refine the concepts. For instance, I received my S + B (Strategy & Business) newsletter today and two articles of interest were included.

Getting Rid of Grades to Boost Performance
Most companies grade their employees’ jobs using some kind of ranking or rating system based on job evaluation. The grades assigned are intended to assess fair pay for people doing the same work, and are usually public, like the letter grades of schools. In theory, these systems are supposed to help people manage their careers, by providing a comparison of jobs and individuals’ competence across a large organization. But in practice, they have a terrible side effect (a silent problem): They end up adding to the costs of bureaucracy, frustrating employees, and undermining leadership development… 

The second article relates to compensation. It is a working paper over at the Harvard Business School. Here is the intro over at S + B titled Incentives and Unintended Consequences

What if the current financial crisis were a result of poorly conceived goals? By paying mortgage brokers and loan originators on commission and then encouraging them to meet unrealistic sales goals, could banks have unwittingly precipitated their own demise? The authors of this paper believe this may be the case, and suggest that the tendency to focus too much on setting and attaining goals may be more common, and more dangerous, than we realize. Whether it’s quarterly revenue targets for sales executives or publishing quotas for tenure-seeking professors, performance goals are one of the most widely used tools for motivating employees. Citing examples such as the Enron Corporation scandal — which was set in motion when traders were remunerated for manipulating the energy markets to increase revenues for the firm — the authors argue compellingly that placing too much emphasis on performance goals may encourage unethical or unnecessarily risky behavior. They show that unattainable stretch goals can demoralize employees or encourage them to focus on one narrow part of their business at the expense of others. Although the authors agree that setting goals is an effective method to track achievement, they suggest that it be used in moderation.
Here is the full working article over at Harvard Business School titled Goals Gone Wild.
As history has illustrated and the future will continuously demonstrate, silent problems are a challenge inside every organization and are a primary factor behind economic failures around the globe. The sooner mankind accepts that silent problems are a normal part of our economic landscape and then put into action tools to ferret out and fix them the better.
Note: I identify several tools in the book Without Warning which is available at Amazon here to help achieve this desired outcome.

The Susan Boyles Leadership Lesson

Wednesday, April 22nd, 2009

Susan Boyles, the overnight sensation thanks to Britain’s Got Talent is a story being told and heard around the world. Within a week, her YouTube clip was viewed over 100 million times.  She made front page news at The Washington Post. She’s been invited to appear on Ophrah. And even her idol, Elaine Paige, has invited her to record a duet. Without a doubt, this story was news and is news.

However, is there another story that isn’t being told? Why hadn’t she been discovered before? Why is she unemployed? The answer to some of these questions might be revealed in the first 60 seconds of the clip which can be seen here. Look closely at the facial expressions of the judges and the audience as Boyles presented her dream, she talked about her idol Elaine Paige, and as she revealed her frumpiness. Facial cues would suggest that every judge and most of the audience had written her off before she even got started. Yes, this would be one contestant that would be easy to send home.

However, when Boyles sung her first notes, everything changed. Wonderment. Awe. Bewilderment. Inspiration! And the rest is history.  Here were some of the judges comments following her presentation;

Piers Morgan: Without a doubt, that was the biggest surprise I’ve had in three years on this show. When you stood there with that cheeky grin and said, “I want to be like Elaine Paige,” everyone was laughing at you. No one is laughing now… Amazingly, I’m really in shock.

Amanda Holden: I know that everybody was against you. I honestly think we were all being very cynical and that was the biggest wake up call ever…

Now let’s cue the first 60 seconds a second time. Visualize Susan Boyles as if she were a professional singer. She was poised. She exuded confidence. She was polished and prepared. Would the judges and audience have dismissed her before she sung her first note? I don’t think so. The judges would have anticipated her first note, rather than dreading it. Everything would have changed. But then again, the story wouldn’t have been so newsworthy. Because the news wants a story with a surprise, and for that, Susan Boyles delivered on cue.

Personally, I’ve met and at times worked with the Susan Boyles of this world. Their demeanor masks their brilliance. They’re easy to dismiss. They’re awkward to be around. They’re a challenge to have on your team. And yes, Susan Boyles are scattered across our organizations and around the globe.

Too often, talent exists that isn’t being identified and leveraged. It’s going wasted and underutilized. The goal and responsibility of every leader is to identify talent and then provide them the stage to express it. And once you’ve truly “heard it,” figure out how to leverage it for the betterment of the organization and the world. This is the leadership lesson of Susan Boyles.

Economic Tectonic Plates

Monday, April 20th, 2009

Prime Minister Vladimir Putin’s trade measures are starting to keep Deere & Co. combines and Caterpillar Inc. trucks out of Russian wheat fields and coal mines, dimming the companies’ prospects for expansion abroad.   From Bloomberg, April 20, 2009

Several years ago, “the world is flat” phenomenon took hold. A place where every sector and segment of the world would become interrelated and interdependent. 1+1=3 Yet today if you look at the world, it doesn’t feel flat at all. If anything, it feels disjointed and straining at the seams. Trade barriers are being constructed. Tariffs implemented. Domestic policies are trumping international cooperation. It’s as if a huge tectonic plate has shifted, Without Warning.

In this era, China is becoming more vocal, and attempting to yield its new-found power. North Korea is attempting to be relevant. Europe is focused on being unified, yet individual economies are acting secular. And third world countries are fighting for their survival and relevance.

As a reader of this blog, I encourage you to look at the news with a critical eye. Personally, it feels as if the world vision of cooperation is waning. The role of POWER is reasserting itself and taking center stage. And its not pretty. It’s as if the tectonic plates of world economics is in the midst of a major shift. A place where emotions will run high, risks are elevated and the outcomes unpredictable.

The world of commerce and economics survives, thrives and reels from Without Warning events. In coming months, rhetoric will increase and the times we live in fascinating. World leaders have an opportunity to continue the path started during the Kennedy and Nixon administrations. The challenge however is intensified as the new world order is being challenged by the new world powers.

Puppy Primer

Friday, April 17th, 2009

Okay. Being the new White House puppy is an honor. Great Diggs. A BIG House. Lots of important folks to look up to. The list goes on and on. Well a few of you might wonder what some of the most important lessons BO should learn - quickly. Here they are over at Katherine Emmons Blog. You just have to laugh.

Best Buy Cries Wolf?

Thursday, April 16th, 2009

I’m a huge fan of Brad Anderson, the soon to retire CEO of Best Buy, the consumer electronics giant based out of Minnesota. Under Anderson’s vision and leadership, he positioned Best Buy from being a commodity player to being a customer centric business. For example, in my book Without Warning, I praise Julie Gilbert and her leadership efforts in the formation of  WOLF (Women’s Leadership Forum). Under Anderson, he encouraged his organization to take risks and supported them in their effort. WOLF for instance on every dimension was brilliant and risky. I state:

The idea for WOLF struck Anderson as being “highly eccentric, very unusual and brilliant. Anderson further realized that WOLF would be incredibly contentious, because anything that matters is.

Well earlier this year, Best Buy cut 750 jobs at corporate headquarters through layoffs and voluntary programs offering generous severance packages. Julie Gilbert, along with many other talented leaders took the buyout. Yesterday,  news reports surfaced that Best Buy notified workers of a new staffing model. Brokerage firm Sanford Bernstein informed clients in a note that 8,000 senior sales associates will be demoted to regular sales positions which would pay about half of the hourly rate. They also estimate that approximately 1,000 assistant store manager positions would be eliminated.

What does this mean if anything?

First, the comparisons to Circuit City’s similar program which failed miserably obviously pops up. Time will tell. Two, it’s apparent that Best Buy sees new competition coming from the likes of WalMart and Target. Third, the potential for failure is high, since it places Best Buy’s premium service position at risk.

Will new cost cutting measures impact service and customer satisfaction?

Personally, Best Buy is pursuing the path of many failed enterprises. Short term gains will likely turn into long term losses.  Beware…

It’s The System That’s Broken

Wednesday, April 15th, 2009

One industry gets consistently hit in an economic downturn. This being the advertising industry. Except in this downturn, newspapers which were already weak, are being decimated. This includes the likes of the Tribune Cos, the Chicago Sun Times and numerous others. The reason behind their demise is twofold. First, circulation is down, as more potential subscribers turn to alternative sources of news like the Internet. Second, advertising revenue has also dropped off sharply with no sustained recovery in sight. This brings up a third reason, newspapers have been unable to find a sustainable business model for placing their content online.

This got me thinking, what is the problem? As I write in my book, Without Warning, I state that many silent problems (which this one has been for a long time - everyone knew about it, no one wanted to tackle it) suggest that the system is the problem. This certainly appears to be the case when it comes to the co-dependency between the advertising/marketing industries and the media industry. For instance, I came across an article over at FutureLab titled, The Rise and Fall and the Coming Transformation of Madision Avenue. What about the Future of Advertising. The article is insightful. Here are a couple of tidbits worth mentioning.

  • The contradictions of 1950s culture were beginning to emerge, and one of them was the inordinate influence advertising and sales appeared to have in our culture. The big shift is they are far less influence in our culture today and technologies have taken over the role.
  • …consumers were relatively powerless, even “manipulated” and victimized by advertisers. In these accounts, the powerful and active agents were corporations, not individuals. Today, we can see that this is changing, with an over abundance of almost everything and the growing influences of social networks. Finally, power is switching over to the consumer.
  • Power is shifting from mass communication to social interactions. In just a few years, you can expect the whole advertising industry to be in full crisis mode, driven by continuous innovation.
  • Big big marketers such as Procter & Gamble, Johnson & Johnson and Unilever are expressing frustration with the way ad and marketing firms are structured. Many marketers say it is tough getting different agencies to understand the new world order

It’s my opinion, the system is broken. The good ole days will not return. And many agencies are facing troubling times ahead. The networks (media) they established, are quickly fading and many are gone. The old order was about control. The new world order is disruptive. 

Agencies have depended on traditional news media and vice versa. The value of these relationships are no longer needed, nor valued. As newspaper circulation dwindles and advertising dollars evaporate, the system is exposed to extreme stress. Many agencies will not survive.

BioFuels - An Industry Under Attack

Sunday, April 12th, 2009

I grew up on a farm. I went to ag school and received an agribusiness degree. I’ve spent much of my career in positions related to agriculture. My parents now in their 80s still farm. Yes, agriculture has been good to me. This is only to state, I’ve followed agriculture as much out of curiosity as heritage. Therefore, you might find my critical view of the biofuels marketplace misplaced. So be it. In recent weeks I’ve noticed that the corral around the biofuels industry is getting a little smaller and a little tighter. This is in contrast to 5-years ago when everything biofuels was the rage. For instance, in recent weeks pork producers announced that their industry has lost $3.0-3.5 billion dollars due to increased costs of feed inputs due to ethanol production .  The grocery trade association continues to weigh in that subsidizing ethanol is bad policy. Various scientific and environmentalist groups are giving the thmbs down to maize based ethanol. 

In recent years, the biofuels industry has made significant strides in improving the economics of producing ethanol. Conversion rates are up and water consumption to produce a gallon of ethanol - down. And for the time being, Washington DC and President Obama appear to be on board with maintaining the current subsidy program. Yet despite this, the biofuels industry is in tough financial shape. Various ethanol entities, some corporate and some cooperatives, are facing dire financial operating performance. Many projects have been mothballed and numerous facilities are in bankruptcy. Yes, $50 a barrel oil is tough competition.

What does all of this mean?

First, ethanol has run a parallel life to home ownership and the mortgage industry. For all intents and purposes, the ethanol industry resembles that of a bubble industry. Two, investors willing to reinvest in this industry have dried up, and are unlikely to return anytime soon. Third,ethanol will likely find reduced consumer acceptance if additional bad news enters the marketplace. Yes, I believe the ethanol/biofuels industry is fighting for survival, and may be one they may not win. Only time will tell.

Be the one to see it coming!

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