Does your business experience frequent driveby problems and rants?
The other day I had breakfast with my friend Perry, and he introduced me to the possibility of driveby scenarios that occur in businesses every day. These occurrences amount to a quick “Did you know…”, “Did you see…” or ”Do you realize…” These driveby scenarios amount to a “Hey look over there…” and then the person that held the information is gone. Information has been delivered - although incomplete and probably somewhat criptic. A concern or problem is possibly raised. Except, they don’t stay around long enoug to ask further questions or to seek clarification. Now it’s up to you to decide what to do with it. Is it important or not?
If you think about it, most of us have experienced such situations. At the very least, they’re a distraction. However in many situations, they’re a huge problem and potential liability. In these scenarios, what do you do? Do you go out of your way and seek more information? Do you simply ignore them? Or do you assume if its really important, more information will follow?
Today I wonder how many frontpage news stories in the business section have a “driveby” component attached to them. Is this at the heart of Goldman Sachs problem?
When you experience a driveby problem or rant, the next step you take may be more important than you think. Because if its really important - you’re exposed.
Tags: driveby problem
