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Posts Tagged ‘Social Media’

Social Media Bust?

Monday, November 1st, 2010

In recent years, a stampede to join the social media revolution has taken hold. New entreprenuerial companies are being formed daily. Many mainstream/slow to the social media party companies have even changed their stance and are dipping their toe in the social media waterbowl. And for others, there is an all-out assault, integrating social media tools such as facebook, twitter and a multitude of others across the organization.

I’ll be honest, I understand the big picture of social media, yet have always wondered about the increasing noise in the marketplace. I’ll admit that just maybe my direct involvement in numerous start-ups during the dot.com era of 10-years ago may have influenced my outlook slightly. However at the end of the day, I’ve wondered many times how much longer this social media explosion can last. Where will it lead us?

The other day I came across an interesting article. One that made me think, simply because I’ve had similar thoughts. The article is by Axel Schultze, and is titled, When the Social Media Bubble Burst.

Dick Lee asked today in LinkedIn: “We rarely see people as enthused as they are over social media. Among those recent rare times are: when the high-tech balloon popped; at the height of the housing bubble; just before the market crashed; and when Sarah Palin was nominated for VP. Hey, exuberance can be headiest just before the fall.”

I’d say YES – the social media bubble is about to burst. People are recognizing already that the endless hours of watching the incoming streams from Twitter and Facebook or all the status updates on LinkedIn are hours wasted. All the paid tweets and people or agencies, who have been hired to tweet are not going to contribute to the bottom line. And the fan pages people build to get “fans, followers, connections” are just hopes that it will do something for the business – but it won’t.

The article isn’t quite as apocolyptic as it sounds. However, it does suggest that the social media explosion may slow down, and possibly experience a pullback of sorts. It suggests that a lot of startups and mainstream media companies will need to rethink their strategies and HR needs if the current outlook changes. And in this, a separation of the chaff so to speak will occur. Quite simply, a significant shake up in the social media industry could occur.

Obviously, attempting to predict the future is sketchy at best. However, companies need to ask the question, “What if…” By anticipating the future, companies that are prepared will be better able to act quickly and swiftly. 

Conclusion: I encourage companies to create the numerous “What if…” scenarios relative to their social media plans for 2011 and beyond.

Silent Problems Review - June 29

Monday, June 29th, 2009

Since publishing the book Without Warning earlier this year, the interest in Silent Problems has grown. As a means to capture some of the more significant issues on the horizon, I’ll be compiling a list weekly pointing out a few of the silent problems entering the marketplace (note: One of the blogs I follow is threestarleadership by Wally Bock and this is a concept that Wally utilizes with great effectiveness. Thanks Wally for this idea). I encourage you to take notice, and watch how these problems unfold. But more importantly, prepare so they don’t become Without Warning Events. So for the week of June 29, here they are.

China Bank Risk - from the WSJChinese banks have lent freely to state-owned enterprises and local governments, partly on expectations that the central government will ultimately underwrite the risk…  Some lenders have let credit standards slip for stimulus loans even though such loans could bear some risks in the long term, the paper said. Most of the lending goes to railroad, highway and airport building projects that eventually are handed over to local governments to manage, and it’s the local authorities — not central government — that will guarantee loan repayments, it said. Banks often lack accurate and full information about local governments and their financial viability, increasing their credit risks, it said. Lenders’ asset quality undoubtedly will suffer if local governments later find themselves in financial trouble, it said.

My Take: China is a growing nation with economic might. Unfortunately, many of its processes and procedures are generally inadequate and untested. Little slip-ups will have an increasing impact on the global economy.

A Slow Burning Fuse - from The Economist: The Econimist is a great publication, and this week’s edition is no different. A special report on the world’s agining population is included. It’s a fascinating read with many charts that begin to show how big this problem is becoming.

My Take: Increasing life spans coupled with declining birth rates is a problem of immense magnitude. It’s impact is being felt by every segment of the population and will have a greater impact going into the future.

Organic Farmers Feel The Pressure - TwinCities.com: A year ago I wrote an article for an agribusiness publication about how organic farming would be one of the fallouts from the economic crisis. This quote begins to show how consumer spending habits can change. Sales in the U.S. of organic foods sold mostly at supermarkets are expected to drop 1.1 percent to $5.07 billion this year, according to the Chicago-based research firm Mintel. Whil the drop is small, it is the first in an industry that has seen annual growth of 12 percent to 23 percent.

My Take: The economic crisis has changed the buying habits of large segments of the population. Areas like “organic farming” which were considered recession proof are not immune, and will continue to feel the impact.

Social Media Amongst Fortune 100 CEOs: from estrategy.com: We researched the Fortune 100 CEOs in the US to see how many were using social media services like Twitter, LinkedIn, Facebook and Wikipedia. The results are shocking - not one CEO has a blog and only 13 have LinkedIn profiles. We found the top CEOs to be disconnected from the rest of the world. If they want to connect with their target audience and raise their company’s visibility, they need to change how they interact online.

My Take: Social media is coming of age, and impacting everything tied to sales and marketing. CEOs are more visible and vulnerable than ever.

Madoff Sentenced, from Bloomberg: Bernard Madoff was sentenced to 150 years in prison for masterminding the largest Ponzi scheme in history. Madoff appeared in court today before U.S. District Judge Denny Chin for the first time since his March 12 guilty plea for an epic swindle that may have reached $65 billion. “I don’t ask for any forgiveness,” Madoff, 71, told Chin. He said he deceived his brothers, his two sons and his wife. The courtroom burst into applause as Chin imposed the sentence, which is about six times longer than those meted out to the chief executives of WorldCom Inc. and Enron Corp.

My Take: Bernard Madoff had a problem that he intentionally silenced for over a decade. The wealth he gained access to and the lives he destroyed was huge. Unfortunately, it was a text book case about Silent Problems and how they can turn into Without Warning Events.

That’s it for Week One, and thanks for visiting. And of course if you have a silent problem story you’d like to share, feel free to drop me a line.

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