There is an old saying in the marketing world that states that 50% of all marketing dollars are wasted. You just don’t know with 50%. Well, with estimates that the current stimulus package predicted to be as high as $2 trillion, I’m beginning to wonder which trillion will ”stimulate” and which trillion will be “wasted.” For instance in the news today.
- Bank of America might need up to $70 billion more to shore up its balance sheet
- Obama seeks $1.5 billion for potential swine flu pandemic
- Chrysler is in negotiations with Fiat and bond holders. $ unknown
- GM is working feverishly to restructure. $ unknown
Every day brings with it new demands. I have little doubt that some of this money will reap many rewards and long-term dividends. I also realize that this administration is propping up some institutions that should be allowed to fail. The question is, “Which 50%” is being wasted?
Your thoughts?
